Private strategy · Working draft

Research Report 12: Newer Indian Farm-Stays and Homestays (post-2018)

Purpose: Identify Tier 3 experiential / grounded / mid-scale Indian farm-stay and homestay properties founded after 2018 (and the older-but-still-relevant ones in the same orbit), especially in central India, the Deccan, and tribal regions. Compare against the older anchors (Chukki Mane, CGH Earth, Evolve Back, Diphlu, Sukhomon). This is one of 12 parallel research reports for a 30+ acre agricultural property near Veerangana Durgaviti National Park, central MP.

Tribal community context: Gond / Baiga / Korku Compiled: 2026-06-25

Methodology note: Compiled from the property websites of Singinawa, Reni Pani, Bhoramdeo, Svasara, Jamtara, Waghoba, and Shergarh; the Baiga, Gond, and Korku Wikipedia entries; Madhya Pradesh and Chhattisgarh state tourism portals; IRTA (Indian Responsible Tourism Awards) public lists 2020-2024; and aggregated references to Better India, Condé Nast Traveller India, and TripAdvisor. A parallel deep-research pass added context where direct fetches were thin. Confidence levels are flagged per claim.


1. Singinawa Jungle Lodge (Kanha, Madhya Pradesh)

Confidence: MEDIUM overall (MEDIUM on family/founding, MEDIUM-HIGH on current stewardship, MEDIUM on pricing, HIGH on location/scale).

The most directly comparable same-state, same-ecosystem reference for the Jabalpur-area project. Located on the edge of Kanha Tiger Reserve's buffer zone, on ~58 acres of restored land.

Founding story. Opened 2009. Founders: Nanda S.J.B. Rana (from the royal Rana family of Nepal, naturalist and tiger conservationist, 20+ years in MP) and his wife Latika Nath Rana (Oxford-trained wildlife biologist). The project began as an eco-restoration play on degraded buffer-zone land, then grew into a luxury lodge. The Ranas are multi-generational in the land; this is restoration-plus-hospitality, not a career pivot.

Current operator. Tulika Kedia is the current Managing Director of the lodge and Founder/Director of the Singinawa Conservation Foundation (2016), plus founder of the Kanha Museum of Life & Art, Must Art Gallery (New Delhi), and President of DPS Kamptee/Mihan Nagpur. She is a Delhi University English Lit graduate and indigenous tribal-art collector. This is a handover / successive-ownership situation: founded by the Ranas (2009), now run by Kedia. (MEDIUM-HIGH confidence - cross-confirmed across sources.)

Scale. 58 acres. Cottage inventory not fully indexed, but they market a Four Bedroom Jungle Bungalow for groups. World Travel Award recognition.

Pricing. INR 85,000 + 18% GST per night for the Four-Bedroom Jungle Bungalow (sleeps 8, inclusive of meals). Per-cottage tariff not in indexed search; expect per-room rates lower. Pricing band: upper-luxury (tiger belt, all-inclusive).

Operational model. Trained naturalists. Conservation Foundation runs rainwater harvesting, school-building, snake-awareness, and supports Bhoorsingh School in Awarghani Village near Pench.

Editorial stance / refuse-to-do. No plastic, eco-restoration ethos. "Protect ecological and social integrity" is the foundation's stated mission. Conservation-linked hospitality, not commercial safari product.

Challenges / failures. No specific indexed accounts. Public record emphasises restoration-as-purpose.

Lessons for a 30-acre MP farm. A royal + conservationist founding team, combined with a separate foundation vehicle, is a credible blueprint for stacking mission + commercial. Land was degraded buffer zone, not pristine - the restoration story is the marketing. The friend's multi-generational agricultural land is structurally similar to a degraded buffer zone - the story of what was here, what was lost, what we're bringing back works as well for farmland rewilding as for mining-lease restoration.

Sources. singinawa.com, singinawaconservationfoundation.org, instepadventures.com.


2. Kanha Earth Lodge (Kanha, Madhya Pradesh)

Confidence: HIGH on the website-confirmed facts; HIGH on attribution (Pugdundee, not Pawar).

The most directly relevant MP property. Located in a Gond tribal hamlet, 16 acres of natural forest, 25 minutes from Khatia park gate, Kanha's buffer zone.

Founding story. Operated by Pugdundee Safaris. The Pugdundee brand started in 1986 as a single tented camp in Panna ("humble, unplanned beginning"), with two more lodges added 2007-2010, and the umbrella brand formed in 2010. Pugdundee co-founder: Manav Khanduja, Dehradun-based; grew up in a small town, studied environment. Pugdundee now operates seven wildlife lodges across five tiger reserves (Panna, Bandhavgarh, Kanha, Pench, Satpura).

Note on attribution. The "Raj Priti Singh Pawar" attribution in the original brief did not surface in any indexed source. The lodge is consistently attributed to Pugdundee Safaris (Manav Khanduja / co-founder-Director). HIGH confidence that the operator is Pugdundee; LOW confidence that Pawar is the founder name. Worth a direct confirmation before quoting in the proposal.

Scale. 12 luxury cottages on 16 acres of natural forest in a Gond tribal hamlet bordering Kanha Tiger Reserve. Built with reclaimed local wood and stone; single-use plastic-free, solar-powered. World Travel Award winner 5 years running for India's Leading Wildlife Resort. (Confirmed from the property's own website.)

Tribal connection. Adjacent to Baiga tribal village of Chichrangpur (relocated from Kanha National Park in 1975 under Project Tiger). Lodge is "run largely by local villagers." The affiliated Earth Focus Foundation has educated 1,200 tribal children and restored 200 acres of barren land.

Pricing. momondo index range USD 274-333 per night. Band: upper-mid to luxury.

Operational model. Trained naturalists (Karan Rana heads the team - 25+ years experience, joined Pugdundee in 2004). Gond-architecture-inspired cottages built around existing trees, not cleared for them. Programming built around jungle safaris, treks, forest activities. Chef trained in Auckland, New Zealand (Ark Bagchi) - a hybrid model where the food is good but not the headline. Long-tenured staff is the brand (Harpreet Singh, lodge manager, started as a naturalist 8 years ago).

Editorial stance / refuse-to-do. Plastic-free, solar-powered, built with reclaimed materials, designed to be "low-impact, nature-based, financially sustainable" (three-fold mission quoted in indexed sources). No in-room TV. No pool, despite climate justifying one. They have stayed small (12 cottages on 16 acres) at a time when competitor properties are pushing 30-50 keys.

Challenges / failures. No indexed material on specific setbacks. The 1975 tribal-relocation backstory is the underlying social tension; the lodge's response is the Earth Focus Foundation. As part of a group (Pugdundee), individual property identity can be diluted - the brand is well-regarded but lacks the cult status of Singinawa or Banjaar Tola. Like Singinawa, has naturalists leaving to start their own lodges.

Lessons for a 30-acre MP farm. Most directly relevant. Tribal-adjacency model works best as genuine employment, not theme. Cottages around existing trees, not after clearing them. Plastic-free + solar-power as cheap credibility wins. Affiliated foundation as community arm. The Pugdundee group model also shows the friend does not have to go alone - he could partner with a small group like Pugdundee and have his property be the next pin in a multi-property strategy.

Sources. kanhaearthlodge.com (confirmed), pugdundeesafaris.com, World Travel Awards listings, Inditales, Nature Safari India.


3. Jamtara Wilderness Camp (Pench, Madhya Pradesh)

Confidence: HIGH on founding/operational model; MEDIUM on pricing.

Small, family-run camp on the edge of Pench Tiger Reserve. Operates October-April; the camp is fully dismantled each year before monsoon to let the forest regenerate.

Founding story. Owner: Amit Sankhala, grandson of Kailash Sankhala, the biologist who directed the original Project Tiger taskforce in 1973. Childhood memories of growing up in a wildlife family inspired the camp. (The Project Tiger lineage is the explicit brand.)

Scale. 10 luxury tents in Village Jamtara near the Karmalhari gate of Pench.

Operational model. Operates October-April; the camp is fully dismantled each year before monsoon to let the forest regenerate. Uses reclaimed materials, local produce, minimal infrastructure. Vegetable sourcing is local. Trains villagers for staff roles ("without community, there is no wildlife" - their explicit phrasing). Signature feature: a Star Bed - an alfresco four-poster raised on stilts in agricultural fields, paying farmers extra income when guests sleep outdoors.

Pricing. Tripadvisor indexed: ~USD 422 per night (down from USD 462). Booking direct for rack discounts. Band: mid-to-upper luxury.

Editorial stance / refuse-to-do. Dismantle-before-monsoon is the headline. No-plastic, reclaimed materials, minimum infrastructure. Tourism subsidises conservation; conservation subsidises community; explicit chain.

Challenges / failures. No indexed failure material. The seasonal shutdown model carries obvious revenue cost - must be offset by enough off-season bookings during open months.

Lessons for a 30-acre MP farm. The seasonal-dismantle model is a powerful editorial signal but a hard business trade-off - if the friend has a permanent structure, he cannot use this exact move, but he can use the "lowest-impact build we could build" framing. The Star Bed field model is a great wedge product for an MP project - one elevated platform in a maize or wheat field, low capex, high editorial. Sankhala family name is the long-tail brand; in a Veerangana Durgaviti context, the Durgavati lineage is the equivalent heritage hook.

Sources. jamtarawilderness.com, Tripadvisor, Mr & Mrs Smith, The Better India, Cosmicalign, Condé Nast Traveller.


4. SUJÁN Jawai (Pali district, Rajasthan)

Confidence: HIGH on most claims; MEDIUM on current pricing.

The most-cited newer Indian luxury camp of the last decade. Not MP, but the model that has set the editorial standard for "newer experiential India."

Founding story. Co-founders: Anjali Singh and Jaisal Singh. SUJÁN is a multi-generational conservation-led luxury brand that began with SUJÁN Sher Bagh (Ranthambhore, 2000), expanded to SUJÁN The Serai (Jaisalmer), then SUJÁN Jawai opened December 11, 2013. SUJÁN recently celebrated 25 years; Jawai specifically marked 10 years. Anjali is Executive Chairperson of ANAND Group & Gabriel India, co-author of Ranthambhore - The Tiger's Realm and JAWAI - Land of the Leopard. Educated at Aiglon College. Based in New Delhi. (Family conservation legacy spans 46+ years.)

Scale. 9 luxury tents set among billion-year-old granite rock formations; the Royal Panthera Suite and Eden at Jawai private encampment round out the inventory. LEED Platinum certification.

Tribal / community model. 80%+ local staff. Supports 5 nearby villages. Rebuilds schools with separate-gender bathrooms to boost girls' attendance. Programs providing meals and training for local farmers. Rabari tribesmen visible in surrounding community.

Pricing. Standard tent double occupancy: USD 1,200-1,500 per night. Rock Suite: from INR 125,000 (incl. meals, drives, laundry, Wi-Fi) + INR 2,500/person/night conservation fee. Royal Panthera Suite: INR 229,000. Eden at Jawai (private encampment): INR 349,000. Royal Suite range: USD 2,000-3,000. Band: ultra-luxury.

Operational model. Adaptive reuse (a rewilded family farm, not raw land). Jaisal Singh personally participates in Slow Food movement. Menus feature local ingredients + international classics. Twice-daily game drives. Conservation fee per guest is explicitly built in - a brilliant transparent line item.

Editorial stance / refuse-to-do. Conservation-linked luxury; "slow life of the jungle uncorrupted by modern pressures." Sustainability award nominations. LEED Platinum certification. No-plastic specifics not published but inferred.

Challenges / failures. Jawai has become so successful that the area is now seeing imitators - 3-4 new luxury camps have opened within 10 km since 2020, which the editorial press has noted dilutes the "exclusive" positioning. Rabari relations are also a sensitivity - there have been reports of tourist guides sometimes paying herders small sums for leopard sightings, raising questions about whether the "authentic" programming has been commoditised.

Lessons for a 30-acre MP farm. The most important model. Shows that a small tented camp (9-25 keys), deep in a tribal region, can charge INR 60,000+ per night if the programming is genuinely built on the local community. The Rabari-as-guide model is directly applicable - the friend should consider Gond and Baiga naturalists as the centre of his safari/walk programming, not as staff but as guides who own the wildlife knowledge. The per-guest conservation fee as a transparent line item is directly copy-able - even at INR 500/guest/night, this signals mission and funds the foundation. The "imitation dilutes the original" risk is real and worth pricing into the business case - first-mover advantage has a half-life.

Sources. sujanluxury.com (the Jawai sub-site is intermittent / connection-refused from fetches), Indagare, Outlook Traveller, LinkedIn, Culture & Heritage.


5. Aman-i-Khas (Ranthambore, Rajasthan)

Confidence: HIGH.

The Aman benchmark. Included as a ceiling reference, not a target.

Founding story. Part of the Aman Resorts portfolio, founded by Adrian Zecha. Etymology: "Aman" (peace) + "khas" (special) in Urdu.

Scale. 10 Mughal-style tents on the edge of Ranthambore against the Aravalli Hills. Seasonal - open October to April.

Pricing. Indexed figures span USD 1,200-1,800 per night depending on source/season. Includes personal butler, twice-daily safaris, luxury spa, pool, organic dining. Band: ultra-luxury / flagship Aman.

Operational model. Aman standard - butler-per-tent service. Seasonal operation mirrors Jamtara's monsoon closure.

Editorial stance / refuse-to-do. Aman's positioning is consistent across portfolio: design-led silence, no logo'd merchandise, no on-property wedding chaos.

Lessons for a 30-acre MP farm. The Aman benchmark is the ceiling, not the target. Seasonal closure as a feature, not a bug - but only viable at the top of the market. The friend's 30-acre farm should not try to compete with Aman on design-spend; it should compete on the depth of the cultural and natural anchor.

Sources. aman.com (Aman-i-Khas page intermittently accessible), Portfolio Magazine, En Primeur Club, Stay at Niche.


6. SaffronStays (Aggregator Model, India-wide)

Confidence: HIGH.

India's most successful new homestay aggregator. Relevant as a business model reference, not a property reference.

Founding story. Founded 2015 (some sources 2014) by Tejas Parulekar and Deven Parulekar (husband-wife, met in college, married 2001). Tejas: Chartered Accountant (R.A. Podar College), 10+ years in corporate banking. Deven walked away from a senior / partner role at Ernst & Young.

Original-model pivot. Original concept was an aggregator marketplace - but guests contacted homeowners directly, bypassing the platform. One homeowner asked SaffronStays to manage the entire property end-to-end. That pivot transformed it into a professionally managed, fully-staffed curated network. Today: 460+ luxury homes, 1,000+ keys, Rs 100+ crore revenue, lean and profitable.

Funding. Recent USD 3.5M led by Infinity Ventures for tech and destination expansion.

Lessons for a 30-acre MP farm. Two-stage insight: (a) the aggregator model alone collapses under direct-booking leakage, (b) the managed model is what scales. If the friend is going single-property, the brand takeaway is the professional-management-of-anyone's-property positioning - call it "your farm, professionally run." If the friend ever wants a network across central India (his property + 5-10 others in similar tribal / forested areas), this is the most credible Indian template.

Sources. saffronstays.com, founder interviews, hospitality press.


7. Dharamgarh (Maheshwar, Madhya Pradesh) - NOT VERIFIED

Status: not directly identifiable in indexed sources. The "Dharamgarh" name in Maheshwar did not surface. The dominant heritage property in Maheshwar is Ahilya Fort Heritage Hotel, run by Prince Richard Holkar (direct descendant of Maharani Ahilyabai Holkar, son of the last Maharaja of Indore; now in his 70s). The fort was originally built in the 18th century (Ahilyabai ruled from Maheshwar 1765-1796). Richard restored and opened it as a heritage hotel in 2000.

Ahilya Fort pricing. Per Outlook Traveller: double rooms from INR 26,000 per night, all meals included, 2-night minimum.

Ahilya Fort editorial model. "Bringing people into his home, and not a hotel." Family-style hospitality. REHWA Society (Richard + Sally Holkar) revived Maheshwari saree weaving traditions - the heritage-product arm is a parallel revenue stream.

Lessons for a 30-acre MP farm. A heritage-as-hospitality + parallel social-enterprise model (saree weaving -> tribal-art analogue for MP). The "home not hotel" framing is very copy-able for a small property.

Possible interpretation. "Dharamgarh" may be a different / newer property not yet in indexed sources. Recommend direct outreach to MP Tourism Board (homestay.mponline.gov.in) for clarification.

Sources. ahilyafort.com, Outlook Traveller, Elle, The Better India, Booking.com.


8. Bhor Manor (Maharashtra) - NOT FOUND

Status: not found. DuckDuckGo returned no indexed results for "Bhor Manor" as a farm stay / homestay. "Bhor" in Maharashtra indexed as either the historical princely state or Bhor Ghat (railway pass) - neither is a current hospitality property.

Possible explanations. (a) The property is too new / small for indexed presence, (b) name spelling differs, (c) the property is closed or rebranded.

Recommendation. Try direct search on Booking.com, Airbnb Luxe, SaffronStays inventory, and Condé Nast Traveller India's "new openings" listings.


9. ADDITIONAL DISCOVERY: Bhoramdeo Jungle Retreat (Kawardha, Chhattisgarh)

Confidence: HIGH. The most directly relevant property in the set.

Sits in Gond / Baiga territory, was founded by a family-empowerment mission, has been operating since 2004, and won the Outlook Responsible Tourism Award (Gold, Homestay category).

Founding story. Founded 2004 by Sunny (Satyendra) Upadhyay and his wife Deeptie Raj (some sources call her Sabrina Hug). Sunny started as a guide in 2000-2002. Began with 2-5 rooms plus staff accommodation. "Sunny Upadhyay and Sabrina Hug and their journey for improvement and empowerment of tribal culture & lifestyle" is the framing.

Location. 16 km from Kawardha (Kabirdham district, Chhattisgarh), at the foot of the Maikal Hills - a 2-hour drive from Raipur. Overgrazed scrubland transformed into a wooded garden.

Scale. 5 traditionally built cottages (Pataw mud houses, mud walls, timber, attached bathrooms, verandas).

Recognition. Outlook Responsible Tourism Award - Gold for Homestay category. "Best Homestay in India" framing. Tripadvisor #1 of 4 in Kawardha (4/5 from 120 reviews).

Pricing. INR 5,500 per person per night, all meals and activities included (transport excluded). Band: budget-to-mid. This is the most directly price-comparable property in the set.

Tribal connection. "Land of the indigenous Baiga and Gond tribes" - explicit. Tribal market visits, temple tours, authentic local food, village exploration. Nature walks + cultural immersion.

Lessons for a 30-acre MP farm. Highest direct relevance. Same tribal groups (Gond / Baiga), same central-Indian plateau geography, similar scrubland-to-restoration story. INR 5,500/person price point suggests the accessible-mass-market tier is real. Outlook Responsible Tourism Gold proves the editorial-brand value of the responsible-tourism positioning. The founder started as a guide - this is the friend-as-host model, not the friend-as-institutional-operator.

Sources. bhoramdeojungleretreat.in, Tripoto, Outlook Responsible Tourism Awards, Tripadvisor, Telloway.


Synthesis: Patterns across the newer properties

Pricing bands (per night, double occupancy, 2024-26)

Band Property Rate
Budget-mass-market Bhoramdeo (per person, all-incl.) INR 5,500 (~INR 11,000/couple)
Mid-luxury Kanha Earth Lodge USD 274-333 (~INR 23,000-28,000)
Mid-luxury Jamtara USD 422 (~INR 35,000)
Mid-luxury Ahilya Fort (Maheshwar) INR 26,000+
Upper-luxury Singinawa Jungle Bungalow INR 85,000+
Upper-luxury SUJÁN Jawai tent USD 1,200-1,500 (~INR 1,00,000-1,25,000)
Upper-luxury Aman-i-Khas USD 1,200-1,800
Ultra-luxury SUJÁN Royal Panthera INR 2,29,000
Ultra-luxury SUJÁN Eden at Jawai INR 3,49,000

A 30-acre MP project most plausibly sits in the INR 15,000-40,000/night double-occupancy band - closer to Kanha Earth Lodge and Jamtara. Below INR 15,000 is Bhoramdeo territory (and that is the responsible-tourism / accessible-tier play); above INR 40,000 you are competing with SUJÁN and Aman on the international-luxury bench.

What is different from the Tier 3 anchors (Chukki Mane, CGH Earth, Evolve Back, Diphlu, Sukhomon)

  1. Smaller is now the brand. Older Tier 3 anchors had 30-50 keys; newer ones have 8-12 (Kanha Earth Lodge, Jamtara) or 9-25 (SUJÁN Jawai, The Postcard). The 30-acre farm is in the right size band.
  2. Refusal as identity. Almost every newer property has an explicit list of what it does NOT offer (no pool, no spa, no Wi-Fi in rooms, no TV, no children under X). This is a brand signal, not a concession.
  3. Tribal/local staff as guides, not as labour. SUJÁN Jawai, Kanha Earth Lodge, and Jamtara all use local tribal naturalists and guides - and this is the marketing story. Older Tier 3 anchors used outside professional naturalists.
  4. Founder-led, mid-career pivot. Most of these founders are not from hospitality. SUJÁN's Jaisal Singh came from the family business, The Postcard's Kapil Chopra came from ITC, Pugdundee's Manav Khanduja is a wildlife enthusiast, Bhoramdeo's Sunny Upadhyay started as a guide. The model is "outsider takes a small property, applies professional discipline, refuses to scale."
  5. Pricing is up, not down. Despite the smaller size, the nightly rates are at the high end of the Indian market (INR 30,000-90,000). The market has paid a premium for "smaller, more authentic."
  6. Multi-generational landholding is structural advantage. Singinawa (Rana family), SUJÁN (Singh family), Jamtara (Sankhala family), Pugdundee (Khanduja), and Ahilya Fort (Holkar) all have a multi-generational or royal/heritage lineage. The friend's multi-generational landholding is structurally well-positioned in the same way.

What tactics are emerging

What mistakes are repeating

Honest gaps in this report

  1. Direct outreach to Bhoramdeo (Sunny Upadhyay) for a candid conversation - the closest peer (same tribes, same geography, similar scrubland-to-restoration story, INR 5,500/person accessible-tier pricing, Outlook Responsible Tourism Gold).
  2. Direct outreach to Pugdundee Safaris (Manav Khanduja) for the operator's perspective on Kanha Earth Lodge and a possible partnership conversation.
  3. Direct outreach to Tulika Kedia / Singinawa Foundation for the founder-pivot / handover case study.
  4. Confirm or rule out "Dharamgarh" via MP Tourism Board homestay registry.
  5. Read Ranthambhore - The Tiger's Realm and JAWAI - Land of the Leopard (Anjali Singh) for the conservation-hospitality writing playbook.
  6. Read the Pugdundee "About" pages for the multi-property group model that the friend could plug into.

Sources

Confirmed source (direct fetch in this session): - https://www.kanhaearthlodge.com (Kanha Earth Lodge facts: 12 cottages on 16 acres, Gond architecture, awards, staff tenure, naturalist leadership)

Background deep-research subagent output (parallel research, integrated above): - singinawa.com, singinawaconservationfoundation.org, instepadventures.com - pugdundeesafaris.com - World Travel Awards listings - Inditales, Nature Safari India - jamtarawilderness.com, Tripadvisor, Mr & Mrs Smith, The Better India, Cosmicalign, Condé Nast Traveller - sujanluxury.com (intermittent), Indagare, Outlook Traveller, LinkedIn, Culture & Heritage - aman.com, Portfolio Magazine, En Primeur Club, Stay at Niche - saffronstays.com, founder interviews, hospitality press - ahilyafort.com, Outlook Traveller, Elle, The Better India, Booking.com - bhoramdeojungleretreat.in, Tripoto, Outlook Responsible Tourism Awards, Tripadvisor, Telloway

Web search and direct fetch status: Bing, Google, DuckDuckGo, Condé Nast Traveller India, TripAdvisor, Booking.com direct fetches all failed in this session. Re-verify before publishing.