The Strategy
Everything below is the working draft for the central Madhya Pradesh farm-stay project. The marketing surface for guests is the main site. This is the strategy underneath.
The numbers, names, and recommendations here are estimates pending answers from the host. Read with that in mind.
Start here
If you are reading for the first time, these three documents give the orientation:
- The opportunity and the concept — what we propose this is, and the refusal list
- Minimum viable brainstorm — how to slow down capital
- Recalibrated for mud cottage — the mud cottage build plan
The proposal
The full business proposal in six parts:
- 1. Opportunity and concept
- 2. Market and programming
- 3. Operations and community
- 4. Capital, phasing, risks, and action
- 5. Minimum viable brainstorm
- 6. Recalibrated for mud cottage
Research
- Synthesis — what 12 reference properties teach us, in one document
- Comparative matrix — all 12 properties side by side
- Reference properties — the original 9-property reference list
Deep dives
One document per reference property, with founding story, scale, pricing, programming, challenges, and lessons:
- 1. Chukki Mane (Mysore)
- 2. Evolve Back (Coorg/Kabini)
- 3. CGH Earth (Kerala and beyond)
- 4. Diphlu River Lodge (Kaziranga)
- 5. Grassroutes (Maharashtra/MP)
- 6. Sukhomon (Sikkim)
- 7. Spiti Ecosphere (Himachal Pradesh)
- 8. Khonoma (Nagaland)
- 9. Chokhi Dhani (Jaipur) — anti-reference
- 10. Neemrana (Rajasthan)
- 11. Auroville (Tamil Nadu)
- 12. New Indian farm-stays
Concepts
Five end-to-end concept directions developed for the host to choose between or combine:
- 1. Baiga Khand — the working farm as host
- 2. Pardhan Ghar — the tribal neighbour
- 3. Kacchar Kua — the forest edge
- 4. Tinka — the seasonal story
- 5. Pitaaji ka Kotha — the family continuation
Sessions
Confidence notes. High confidence: concept, scale ceiling, refusal list, programming structure, community model graduation. Medium confidence: pricing band, staffing, capital estimates. Low confidence: exact phasing, partner identities, regulatory specifics.
What is private. Everything here. The GitHub repo is private. The Cloudflare Pages URL will be shared only with named collaborators. Do not distribute.